Firestone Rubber Plantation

In 1926 Farvey S. Firestone pioneered the clearing of African jungles located in Liberia, within four degrees of the Equator, and developed there a huge 55,000 acre rubber plantation, which contains 7.5000,000 rubber trees. In the Firestone Factory and Exhibition Building are lifelike dioramas showing every step in the gathering and preparing of the latex (liquid rubber) on these plantations, prior to shipment of the rubber to the United States for the manufacture of tires and other rubber products.

Factory and Exhibition Building

The Firestone Factory and Exhibiition Building, 23rd Street Entrance, has been greatly enlarged and remodeled to include many new, interesting and instructive exhibits.
The Firestone multi-color shadow sign is constructed of shadow planes behind which are thousands of incandescent bulbs, reflecting an ever-changing combination of beautiful pastel shades of blue, orange and yellow. It is the only one of its kind in the world.

Modern Tire Factory

In the Firestone Factory and Exhibition Building, one can see Firestone Low Pressure Air Balloon Tires made from the gathering of the liquid rubber and the Gum-Dipping of the High Stretch Cords, to the wrapping of the finished tire. Only the most modern machines and methods are used and much of the equipment has been designed and perfected by Firestone's own engineers.

Firestone Patented Gum-Dipping Process

By this process every cotton fiber in every cord in every ply in every Firestone Tire is saturated and coated with pure rubber--eight additional pounds of it are absorbed in every one hundred pounds of cord--eliminating damaging frictional heat, the greatest enemy of tire life. No other tire has such blowout protection, because no other tire is built nor can be built with Gum-Dipped High Stretch Cords.

Firestone Singing Color Fountains

Beneath the misty fountain domes is a battery of colored lights. As the music fills the garden, the varying wave lengths come in contact with delicate mechanism, which connects the colored lights. The result is an ever-changing array of beautiful color combinations playing upon the fountains in perfect harmony with the music. These fountains are the only ones of their kind in the world.

Floral Mark of Quality

Located in the gardens at the north end of the Firestone Factory and Exhibition Building is the famous Firestone "Mark of Quality" in flowers. It measures 21 by 24 feet, and comprises a total of 3,865 flowers. The background contains 2.675 blue ageratums, and the border and characteristic Firestone "F" is made up ot 1,190 orange lantana. It truly represents the dignity and quality that Firestone has built in its 34 years of serving the motoring public.

This page contains postcards from the 1934 exhibit. A different series was issued in 1933. Text is from the postcard backs.